The neuro-phytoactives in Marbles are specifically extracted at a molecular level based on in-house lab work. Typically, a super-critical fluid is used to extract the exact plant-based molecules required for brain health, vitality and resilience.
Phytoactives form part of the plant’s own defence system and accumulate at various levels depending on the specific environmental threat they are responding to. Insects, pathogen attacks (fungi, viruses) or harsh conditions (drought, exposure to UV) act on a plant to stimulate its defence system dramatically increasing the levels of these protective molecules. When pesticides or fungicides are used, plants no longer need to develop this defence system meaning these beneficial phytoactives are not produced. (It is important to note that “organic” does not necessarily mean the absence of a fungicide, as there are certain fungicides licensed for organic use.)
Further to that, the taste characteristics of phytoactives are often seen as undesirable because they taint the taste (including bitterness) and many processes have been developed to specifically remove them from our food or they are simply bred out. These factors have all led to a dramatic reduction of phytoactives in the food (organic or otherwise) that we consume.
In summary, it is very difficult to find varieties that are grown in a way, and produced or processed commercially, that are genetically diverse to contain these characteristics. One cannot simply turn up to the supermarket and obtain an orange (even an organic one) that would contain the same essential qualities as the extracts contained in Marbles.
Learn more about phytoactives.